Beam
Beam
Founded in 2018, Beam is a DTC wellness brand creating supplements for sleep, energy, and complete daily health. “Revolutionize your rituals, from day to night.” –Brand Team, 2022.
From 2020-2023, I was a part of a small but mighty team working fiercely to bring premium wellness to its community. What began as Art Director of a broad-stroked supplement company with a focus on CBD evolved into senior leadership roles where I gained the opportunity to help steer the brand into a maturing and clearly defined subscription-based wellness brand known for its product innovation.
Below is a sampling of my impact as Art Director, Senior Director of Brand, and VP of Brand.
BRAND EVOLUTION
Beam 1.0 (2018-2020): Agency creative that preceded me
Beam 2.0 (2020-2021): My creative direction after inheriting an agency’s packaging redesign
Beam 3.0 (2021-2023): My team’s brand evolution
PHOTO LIBRARY
Art director, producer, and/or stylist. Sourced & selected creative teams for shoots, building a pool of partners.
Original Dream PRODUCT IMAGERY
Dream Flavor Launch IMAGERY
LIFESTYLE IMAGERY
WEBSITE
Co-creative director, co-copywriter, co-strategist, competitive analyst, and content & messaging curator.
Homepage, Desktop & Mobile
Dream Page, Desktop & Mobile
CORE Page, Desktop & Mobile
Clinical Study, Desktop & Mobile
EMAIL & RETENTION
Creative director, co-designer, co-copywriter, co-strategist, and co-content & messaging curator.
PAID AD CONTENT
Creative director, co-copywriter.
STILLS
VIDEOS
SOCIAL
Brand strategist, creative director, co-content curator, co-calendarizer, copy editor.
@Beam Content, campaigns, grid strategy
VIEWS ON REELS
PACKAGE DESIGN & PRODUCT LAUNCHES
BEFORE AND AFTER: Dream Powder (bedtime hot cocoa and hero product)
Dream Powder Flavor Innovation
Super Latte (adaptogenic coffee replacement)
Core (complete daily health / multivitamin supplement)
Elevate (functional electrolytes for hydration)
AMAZON
Amazon creative liaison, creative director, content curator, co-copywriter, copy editor, co-designer.
Dream & Core AMAZON PAGES
BRAND VIDEOS
Creative & art director, co-strategist, co-script writer. Sourced & selected creative teams for each project.